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Season Three Wrap-Up and Season Four Sneak Peak with Robbie Kellman Baxter
Jun 15 2022 • 00:03:46
Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season 3 and al...
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Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare
May 04 2022 • 00:30:25
My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, ...
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How to Find Your Best Subscribers and Develop Relationships That Last with Google Chief Measurement Strategist Neil Hoyne
Mar 30 2022 • 00:42:00
Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understand...
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Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP
Mar 09 2022 • 00:45:43
The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around phys...
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Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell
Feb 23 2022 • 00:36:12
Most subscription-based businesses focus too much on acquisition and not enough on retention. But actually retention improvements are usually more eff...
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Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison
Feb 09 2022 • 00:32:19
Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. On...
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Beyond Subscriptions, Pricing for Impact with HBS/ESADE Professor Marco Bertini
Jan 26 2022 • 00:34:30
Even though people think of me as a subscription person, I always say that for me, subscriptions are simply a tactic. Subscriptions force companies to...
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Designing for Subscriptions with ThoughtSpot's Bob Baxley
Jan 05 2022 • 00:40:15
Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice President of Design & Experience at Tho...
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The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta
Dec 01 2021 • 00:31:18
Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett in...
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How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali
Oct 20 2021 • 00:35:14
In March of 2020, travel as we knew it abruptly ground to a near standstill. First cruise ships were docked, and then air travel quickly became limite...